I am relentless in my pursuit of intelligent technology and keeping abreast of the countless changes to the on line marketing of your home. If you are thinking in terms of a flyer, that is like comparing a reflecting pond to a tidal wave. The internet truly is a net, or spider web, catching and promoting the best of the best on line. You have to be great at each and every negotiating, from getting the inspector out quickly, to making sure the painter does his best job for less. And then you must know how to get the word out on line. During this intensive shift in technology I still retain a highly personal interest in your state of mind. You will be the center of the universe! During stressful times of massive transition, you need a professional with patience, vision and judgement. I will make the journey easy and let you make the final call. You will make decisions only after having all the facts, several viewpoints and all the time you need to digest the conditions! Sometimes you won't like what I have to tell you, but you can count on me to tell you the facts.

Modern Life

As the world becomes increasingly hectic, details fall through the cracks, personal attention is rare and sometimes just being heard is a challenge. I resist the notion that you have to accept that condition. Our complex lives demand that you work with someone who is doing their homework, who is researching behind the scenes and who is diligently keeping pace with changes.  When you have a goal or a problem in real estate, whether it's personal or investment, I take that very seriously. Let's work together so it happens faster, smarter and smoother.  Personal. Local. Involved.  I can answer your questions about this market.

Down to earth, smart and determined.

I am a proven Broker serving Santa Cruz county for over a 12 years. After gaining my company's coveted top producer status within 5 years of joining the industry, I was recruited to train, teach and manage over 100 agents. While I gained enormous perspective and depth of knowledge, I discovered that helping folks clear the obstacles to home ownership is my biggest joy .

Together with the guiding principles of Sereno, I put the client at the heart of the transaction and offer bias free advise that keeps the goals of the clients clearly at the forefront. There is no pressure and no company agenda to push, pull or manipulate you into a relationship or interaction that is not perfectly comfortable for you.

Will I understand you? You bet! I have helped vegans and carnivores, liberals and conservatives, home bodies and jet setters. I read between the lines so well I thought about giving up real estate to become a palm reader! I create a climate where you will feel safe to explore all your goals and misgivings and come to solid conclusions. It's what I love.

Todays market provides many advantages. You can buy a home for an affordable number, first time home buyers have a shot, interest rates are still low, and you will secure low property taxes for the future. Don't focus on the negatives.. 92% of homeowners are paying their mortgages on time and when recently surveyed by the Pew Foundation, over 80% of folks were happy they bought and own their own homes even through this turbulent period!  76% of Americans 35-45 still believe that owning a home is a solid investment. That percentage rises with age.